By Kavita Mistry 
WhatsApp is presently attempting to solve its spam problem by curbing how many messages individual users and businesses can send to unknown people without getting a response.
How Does It Work?
So far, this app has started as an easy way to send messages to personal contacts, over time which further become more complex with groups, communities, and business messaging.
Presently, these people are getting more messages than ever, and it is hard to catch up with all of them considering the latest changes.
Please note here that all messages users and businesses send to others will count against this new per-month limit, unless they get a response.
As per these latest updates, if you meet someone at a conference and send three messages, that counts against the limit.
So far WhatsApp hasn’t revealed the limit but it will be, as it’s testing different limits during this time.
According to this, when a business or an individual is about to hit the limit, the app will display a warning to those users with a pop-up showing the count, so they can avoid getting blocked from sending messages.
WhatsApp is already planning to test this feature as it will be live in multiple countries in the coming weeks.
No Changes For Average Users
Please note here that the average users won’t usually hit the limit, and their messaging experience won’t be affected.
Instead, the controls are designed to be effective against people and businesses that blast messages and spam people.
Normally when we look at your WhatsApp inbox, it normally has over 50 unread messages And some of them belong to businesses and unknown people.
So far, WhatsApp has tried to curb some of this spammy behavior through tools and guardrails, over the last year,
In July 2024, the company started testing limits on how many marketing messages a business can send to people in a month.
In this regard, it started floating an option for users to unsubscribe from marketing messages from businesses during 2024.
This was useful in receiving updates or support from a business without getting spammed.
Prior to this, WhatsApp started experimenting by putting a limit on the number of broadcast messages users and businesses can send to others at the start of this year.
After that the messaging app has started expanding this experiment in more than a dozen countries, including India, one of the company’s biggest markets with over 500 million users.