A current trend in website design is the use of one page websites. While this trend is hot and there is a ton of industry buzz around it, you will not see these templates in our website portfolio or in our theme store. I am, and will be, strongly against the use of them as they go against my fundamental beliefs in web design.
What is a One Page Website?
Some good articles with examples of single page websites include:
Website Owners Are Reliant on Coders:
If you can’t write the fancy code used to create these single page websites, how will you edit it moving forward? Your template does it for you? Great. Now let me ask you how much flexibility your template offers in making changes to the presentation? Probably very little since it would be difficult to code the various scenarios.
Again I come back to big brands like Cadillac. They have in-house coders and they have the staff to maintain these complex, one page websites. The typical small business owner does not.
You Are Not GM and You Are Not Selling Cadillacs in Morocco:
And they’d also like it to look just like brand XYZ who is a publicly held company. These are all nice objectives but they are ones I cannot deliver and the small business owner cannot afford to create or maintain website with all these requirements.
Very few companies are GM and very few companies can produce and maintain a website of this caliber. But the average user doesn’t know it and they want to emulate the brand.
One Page Websites Can Derail SEO Efforts:
Now let’s try to take that philosophy and covert it to the one page website approach. The average website (if optimized properly) doesn’t have only one or two keywords as a focus. It probably has twenty or maybe fifty or two hundred. How on earth can you adequately target and optimize twenty or fifty keywords with only one single page? You can’t.
If SEO is important to the heath of your website and your company, I highly suggest you leave single page websites to the large brands like Cadillac. They don’t need SEO to survive, but you do, so stick with technology that is known to work.
This works because it gives the search engines a piece of quality content to match up to a keyword or phrase. It allows me to create great meta, build links into that page, share that page, and build up the overall relevance of that page all surrounding the keyword phrase. It works and it has served me and my clients well for a decade.
There’s also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn’t work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it’s likely to be needed or worth any risks.
Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.
Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.
Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.