The new year is upon us and its time to get ready for a successful 2013. We’re kicking the year off by offering our website audit for free to website visitors. This fifteen page report will assist you in evaluating if your website ready for the year ahead.
Why Perform a Website Audit?
We believe the best audits are done by an impartial person who who is an experienced web developer and/or SEO expert. Unfortunately not everyone can afford an audit of this nature, so we’ve decided to turn our professional website audit into a document that the average website owner can use to evaluate and grade their own website or blog.
We believe in the power of the Internet and we believe anyone can turn their website into a profit center. It just takes a little introspection, some knowledge of web design and SEO, organization, and a lot of due diligence.
You or your internal team member, who most likely work on your website part-time, does not have the time or the resources to successfully keep up with industry trends and best practices. This website audit is designed to provide a guide to allow you to do a deep dive into your website and online marketing efforts.
As you read through this report, think less about “how did this happen” or “who failed” and think more about “how can we fix this issue”. The “can do” attitude will be far more beneficial and it will be the driving factor for success.
Taking Action
If you give yourselve a large number of “fails”, do not stop or get overwhelmed. Keep pushing yourself through tyour audit and once you’re done grading, revisit the list and assign yourself the top ten actions items that you need to resolve in the near future. Once those are done you can move onto to other items that need to be addressed.
You cannot fix everything at one time, so remember this as you complete the audit.
Website Audit Scoring
Scoring should be based on a simple pass or fail grading scale. Do not get bogged down by how good or how bad something is or even the manner in which you need to fix it. Just go through the items one by one and give yourself a pass or fail.
Keep in mind there is a lot of grey area in SEO and website design. This report is design to get you started and give you a basis by which you can review and audit your efforts.
Keywords:
- Website health audits – analyzing overall health of the website while revealing all issues that require immediate attention.
- Security audits – accessing a site for potential vulnerability issues such as high value sites and high-risk verticals.
- Competitive site audits – the ability to monitor all gaps and opportunities for website promotion, and detect the benefits and drawbacks of competitors.
- Red flag and recovery audits – analyzing a website for impending penalties and site metrics when there is an oncoming peril of algorithmic penalties.
- Conversion optimization audits – accessing a site for possible technical and onsite conversion problems.
- Technical SEO audits – this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility.
All of these audits can form a part of the same audit. Each one is made to make sure that you have powerful and reliable system in place. It shows the unidentified dangers that can bring you down, tells what needs to change and what’s working well and what’s not good, and gives practical recommendations and insights into what need to prioritize more. All website audits start with site health audits.
