For the startups of today, it’s either grow or fade away instantly! The rising competition makes it difficult for entrepreneurs to establish their position in the market. Agile Hypergrowth Marketing is a tried and tested approach for such entrepreneurial concerns. Though enough have been spoken about the approach but there is a dearth of good book on the topic which covers entire concept and also shows the way to implement it. Good news is, Melroy Coelho, a seasoned marketing professional himself, has come up with a book title “Agile Hypergrowth Marketing as a service (MaaS): Executing the 10 Ps of Agile MaaS”. An important rule for all entrepreneurs: The faster you respond to changes, the more you grow! But how to keep track of different business opportunities coming your way? Well, this is exactly what agile marketing can help you with.
It’s an exciting moment to work at a startup, but it’s also tough to anticipate what’s next. This is why, today more than ever, founders, investors and key stakeholders want an agile marketing strategy to swiftly react to change and uncover market possibilities. Mobile devices, social platforms, subscription services, and streaming channels have radically changed how companies interact with one another and with their customers. It’s time to learn something new as soon as a firm becomes acquainted with current procedures. And it’s only getting faster.
Melroy has led marketing teams for Fortune 500 companies, mid-size organizations, and startups across the globe focused on supply chain, industrial products, oil and gas, electrical engineering, enterprise mobility, courier and postal operators. He developed a proven methodology and framework for building brands and generating demand, so that tech startups can focus on what they do best — product and innovation.
Melroy is the founder of MCMK. MCMK is a marketing agency that provides B2B hypergrowth tech startups, emerging-growth scaleups, Private equity-owned portfolio companies and venture capital-funded enterprises with a complete outsourced, white-gloved marketing solution using its Agile Growth Marketing as a Service expertise.
The book by Melroy is one of the best books on Agile Marketing topic. Agile growth marketing approaches beat conventional marketing processes in most surveys conducted in the last five years. The book talks in detail about the approach, its advantages and how can one start implementing the agile hypergrowth marketing techniques. In this book, you will find simple, practical and effective insights on Agile Hypergrowth Marketing planning and execution.
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