By Kavita Mistry 
Ospree Duty Free has introduced ‘Duty Free Now Free’, a nationwide value-back retail initiative that redefines duty-free shopping at Indian airports. Initially launched in June 2025, the year-long campaign is active at Mumbai Airport—the largest participating hub—and has now expanded to regional locations such as Ahmedabad, Lucknow, Thiruvananthapuram, Jaipur, Mangalore, and Amritsar.
The initiative allows shoppers to unlock travel and lifestyle benefits equivalent to their spending. By scanning a QR code at checkout, customers receive personalised vouchers on WhatsApp, enabling instant access to perks across Adani’s portfolio of services. These include Pranaam premium airport services, parking privileges, and discounts on travel bookings via Yatra and Ixigo. Additional value comes from partnerships across Adani’s hospitality and retail ecosystem, including Cococafe, Adani Lounge, Common House Brewery, and Skybites Inflight Meals.
The campaign is structured around varying city thresholds, offering value-back exceeding ₹20,000 in Mumbai and more than ₹10,000 across regional airports. Designed for both international and regional travellers, the model ensures that customers receive consistent, tangible benefits regardless of departure point.
“Duty Free Now Free is a step towards making duty-free shopping a more integrated part of the travel experience,” said an Ospree Duty Free spokesperson. “By combining retail with rewards that extend into everyday services, the programme builds deeper engagement and ensures passengers derive real value from their purchases.”
The programme is expected to expand with new brand partners over the coming months, further broadening its reach and benefits. For travellers, this offers not only greater savings but also an enhanced retail experience that ties airport shopping to wider lifestyle privileges.
With its digital-first model, Ospree Duty Free positions itself as a key player in modernising travel retail, ensuring that duty-free shopping is both rewarding and relevant to evolving consumer expectations.
