By Kavita Mistry 
India’s consumer economy is witnessing a remarkable transformation, with this year’s Navratri sales hitting the highest levels in more than a decade. The surge is being attributed to the government’s NextGen GST reforms, which have reduced tax rates, lowered product prices, and expanded consumer access across multiple categories.
These fiscal measures have not only eased the cost burden but also unlocked consumer aspirations, enabling millions of families to upgrade cars, buy premium home appliances, and invest in lifestyle products during the festive season.
Cars Lead the Consumption Surge
The automobile industry saw an unprecedented spike during Navratri. According to data from major car manufacturers, vehicle sales rose between 60% and 100% compared to the same festive period last year. This demand surge reflects renewed consumer confidence, improved purchasing power, and aggressive festive-season offers from manufacturers.
Consumer Electronics Witness Double-Digit Growth
The electronics sector also recorded robust performance, with leading consumer durable companies reporting double-digit sales growth. The rise was fueled by tax reductions on key appliances, increased disposable incomes, and the growing preference for smart home devices, premium televisions, and kitchen upgrades.
A New Era for India’s Consumer Economy
This record-breaking Navratri marks a turning point for India’s domestic consumption story, highlighting the powerful impact of tax reforms and digitalized supply chains on household spending. With demand accelerating across urban and semi-urban markets, India’s consumer economy appears poised for sustained growth in the months ahead — setting the stage for a strong festive quarter and a robust finish to the financial year.