Best 10 Saree Franchise in India

Do you want to start a saree business? Are you searching for profitable saree franchise opportunities to start in your area? Find here a selected list of top saree franchise business opportunities that are currently available.

Saree is one of the most popular ethnic wear items in India. The women from every state wear saree on occasions, celebrations, and festivals. It accounts for more than one-third of the total consumption of apparel and household textiles in India. The India saree market size reached USD 5.76 Billion in 2024. This report expects the market to reach USD 10.33 Billion by 2033.

Why Invest in a Saree Franchise?

Nowadays, women buy sarees more frequently, Increasing the spending capacity and working women are two major reasons for the growing saree sale. Working women also wear sarees as a fashion statement on major occasions in their workspace.

• Cultural Significance: Sarees are an integral part of Indian culture and tradition. They are worn on various occasions, making them a staple in every Indian woman’s wardrobe.
• High Demand: The demand for sarees remains consistent throughout the year due to weddings, festivals, and special events.
• Diverse Customer Base: Sarees cater to women of all ages and backgrounds, making it a versatile product.
• Variety: Sarees come in a wide range of fabrics, designs, and styles, ensuring there’s something for every taste.
• Profit Margins: Sarees often have good profit margins, especially if you offer unique or designer pieces.

Factors to Consider Before Choosing a Saree Franchise in India

Before investing in a saree franchise, consider the following factors:

• Investment Requirements: Assess the initial investment, including franchise fees, store setup costs, and inventory.
• Return on Investment (ROI): Understand the expected ROI and the time frame for recouping your investment.
• Brand Reputation: Research the brand’s market presence, customer reviews, and overall reputation in the industry.
• Support System: Evaluate the training, marketing, and operational support provided by the franchisor.
• Product Range: Ensure the franchise offers a diverse range of sarees to cater to various customer segments.
• Location: Choose a location with high foot traffic and a customer base that aligns with the brand’s target audience.

Top 10 Saree Franchise Opportunities in India

1. BharatSthali

BharatSthali is a prominent brand specialising in traditional Indian sarees, including Banarasi, Kanjeevaram, and Bandhani. The brand is known for its authentic craftsmanship and rich heritage.

• Investment: ₹45 lakh to ₹1 crore
• Franchise Fee: ₹5 lakh
• ROI: 2 to 3 years
• Support: Comprehensive training, marketing assistance, and operational support.

2. The Indian Silk House Agencies

Established over a century ago, The Indian Silk House Agencies is renowned for its exquisite silk sarees, including Kanjeevaram, Banarasi, and Tussar silks. The brand combines traditional weaving techniques with contemporary designs.

• Investment: ₹20 lakh to ₹50 lakh
• Franchise Fee: ₹5 lakh
• ROI: 18 to 24 months
• Support: Extensive training, marketing support, and a wide range of silk sarees.

Read: Best Saree Business Ideas

3. Ajmera Fashion

Ajmera Fashion offers a wide range of sarees, including designer, bridal, and festive collections. The brand focuses on providing high-quality products at affordable prices.

• Investment: ₹15 lakh to ₹30 lakh
• Franchise Fee: ₹2 lakh to ₹5 lakh
• ROI: 18 to 24 months
• Support: Assistance with store setup, inventory management, and marketing.

4. Vidyabalan Saree

Vidyabalan Saree is a contemporary brand offering a wide range of sarees suitable for various occasions. The brand focuses on modern designs while maintaining traditional aesthetics.

• Investment: ₹50,000 to ₹2 lakh
• Franchise Fee: Included in the investment
• ROI: 12 to 18 months
• Support: Marketing assistance, field support, and high-profit margins.

5. Purvanchal Collection

Purvanchal Collection specializes in ethnic wear, including sarees, salwar suits, and lehengas. The brand is known for its traditional designs and quality fabrics.

• Investment: ₹10 lakh to ₹20 lakh
• Franchise Fee: ₹1 lakh
• ROI: 24 to 30 months
• Support: Training, marketing support, and a wide range of ethnic wear products.

6. Ashika Sarees

Ashika Sarees is a well-established brand known for its diverse collection of traditional and contemporary sarees.

• Investment: ₹10–15 lakh
• Franchise Fee: Included in the investment
• ROI: 6–11 months
• Support: Comprehensive training, marketing assistance, and operational support.

7. Soch

Soch is a contemporary ethnic wear brand offering a wide range of sarees, salwar suits, and lehengas.

• Investment: ₹1.1–1.5 crore
• Franchise Fee: Included in the investment
• ROI: 2–4 years
• Support: Training, marketing support, and stock on “sale or return” basis.

8. Lalwani Sarees

Lalwani Sarees is a regional brand with a strong presence in the saree market, offering a variety of traditional and modern designs.

• Investment: ₹10–15 lakh
• Franchise Fee: Included in the investment
• ROI: 25%
• Support: Comprehensive training and operational support.

9. Garden Vareli

Garden Vareli, part of The Chatterjee Group, is expanding its retail footprint through exclusive brand outlets and franchises.

• Investment: ₹1.1–1.5 crore
• Franchise Fee: Included in the investment
• ROI: 2–4 years
• Support: Comprehensive support including store setup, marketing, and inventory management.

Read: How to Start an Online Saree Business from Home

10. Kankatala

Kankatala is a renowned saree retailer from South India, known for its exquisite collection of traditional and bridal sarees.

• Investment: ₹50–75 lakh
• Franchise Fee: Included in the investment
• ROI: 18–24 months
• Support: Comprehensive training, marketing assistance, and operational support.

Comparison Table — Top 10 Saree Franchises in India

∗(All investment ranges are indicative and sourced from franchisor pages and franchise portals)

How Much Can You Earn from a Saree Franchise Business

Here’s a rough sample profit and loss estimate for a mid-range saree franchise in India (₹20 lakh investment).

• Monthly Sales: 6,00,000
• Cost of Goods Sold: 2,40,000
• Rent: 80,000
• Salaries: 1,00,000
• Utilities & Misc.: 40,000
• Royalty/Fees: 30,000
• Net Profit: 1,10,000 per month

Note: Figures are indicative and may vary based on location and brand.

Challenges in the Saree Franchise Business in India

High Competition

The saree retail market is crowded, with both national and regional brands competing for customer attention. Established players like BharatSthali and The Indian Silk House have strong brand recognition, while local stores may offer niche designs. New franchisees must differentiate themselves through exceptional service, unique collections, or a superior in-store experience to attract and retain customers.

Seasonal Demand

Saree sales often peak during festivals, weddings, and wedding seasons, while off-peak periods can see lower footfall and slower sales. For instance, stores may experience high demand during Diwali, Durga Puja, or the wedding season in November–February. Proper inventory planning and promotional campaigns during slower months are essential to maintain steady revenue.

Inventory Management

Managing a wide range of sarees—such as Banarasi, Kanjeevaram, silk, cotton, and designer sarees—requires careful inventory control. Overstocking can tie up capital and lead to unsold items, while stockouts can disappoint customers. Franchisees must track sales trends, maintain a balanced inventory, and reorder efficiently to ensure popular designs are always available.

Location Dependency

The success of a saree franchise heavily depends on the store’s location. High-footfall areas such as malls, commercial streets, and busy marketplaces are ideal. A poor location can limit customer access, regardless of the brand’s reputation. Understanding local demographics and purchasing power is key to selecting the right site.

Marketing and Branding Efforts

Even though franchisees benefit from national marketing campaigns, local marketing is critical to attract nearby customers. Without active promotion—through social media, in-store events, or collaborations with local wedding planners—footfall may remain low, especially in smaller cities or emerging markets.

Tips for Success

Choose the Right Location

Pick a location with high visibility, easy accessibility, and consistent foot traffic. Consider proximity to wedding halls, colleges, or office areas depending on the target customer segment. For example, premium saree franchises perform better in metro shopping streets, while mid-range collections thrive near residential areas in tier-2 cities.

Maintain Quality

Ensure that the sarees are authentic, durable, and true to the brand’s standards. Regular quality checks, supplier audits, and staff training help maintain trust and encourage repeat purchases.

Offer Variety

Stock a wide range of sarees to cater to different occasions and customer preferences—traditional, bridal, casual, designer, and festive collections. Highlight exclusive or limited-edition collections to create a sense of urgency and exclusivity.

Effective Marketing

• Utilize a mix of online and offline marketing strategies:
• Online: Social media campaigns, Google Business listings, influencer collaborations, and festive promotions.
• Offline: Local advertising, participation in wedding exhibitions, and in-store events to engage customers directly.

Customer Service

Excellent service enhances the shopping experience. Offer personalized recommendations, assist with fittings, and provide home delivery if possible. A happy customer is more likely to return for future purchases and recommend the store to friends and family.

Leverage Festivals and Weddings

Plan promotions and inventory around peak seasons. For example, launch special Diwali collections, wedding packages, or festival discounts to maximize sales.

Track Sales and Feedback

Maintain records of top-selling designs, slow-moving stock, and customer feedback. This data-driven approach helps refine product selection and marketing strategies over time.

Engage with the Community

Host small workshops or styling sessions to attract local customers and build a loyal base. Partnering with local wedding planners or fashion bloggers can also enhance visibility.

FAQs on Saree Franchise in India

What is the average investment required for a saree franchise in India?

The investment varies based on the brand and location but typically ranges from ₹10 lakh to ₹1 crore.

How long does it take to recover the investment in a saree franchise?

The return on investment (ROI) period ranges from 12 to 36 months, depending on factors like brand, location, and sales performance.

Do I need prior experience in the saree business to start a franchise?

While prior experience is beneficial, many franchisors provide comprehensive training to equip franchisees with the necessary skills.

Can I operate a saree franchise from home?

Operating a saree franchise from home is generally not feasible due to the need for a physical retail space to display products.

Are there any government schemes to support saree franchise businesses?

Yes, government schemes like the Pradhan Mantri Mudra Yojana (PMMY) offer financial assistance to small businesses, including franchises.

Conclusion

Investing in a saree franchise in India presents a promising business opportunity, given the country’s rich textile heritage and the growing demand for ethnic wear. By carefully selecting a reputable brand, understanding the investment requirements, and implementing effective business strategies, entrepreneurs can build a successful venture in the saree retail industry. Whether you’re a seasoned entrepreneur or a newcomer, the saree franchise business offers a blend of tradition, culture, and profitability.