By Kavita Mistry 
Meesho experienced remarkable success during its festive Mega Blockbuster Sale, recording 240 million customer visits and processing 29,000 orders per minute. The platform saw prepaid orders surge by 54% year-on-year, with 74% of demand coming from tier-2 and tier-3 cities. More than 48,000 sellers doubled their typical order volumes, and sales spanned categories including fashion, beauty, electronics, and home décor. Meesho’s in-app video format, Video Finds, garnered around 390 million views, enhancing product discovery. Its branded shopping area, Meesho Mall, also saw strong traction, reflecting broader consumer interest in affordable, quality goods.
Shopsy and Amazon Drive Festive Growth in Tier-2+ Cities with Focus on Millennials and Gen Z
Similarly, Flipkart’s Shopsy platform reported robust growth, with over 70% of app installs and orders originating from tier-3 and tier-4+ towns. Millennials and Gen Z consumers drove increased demand in household items, men’s fashion, and footwear, contributing to a 44% rise in repeat buyers during the sale. Shopsy emphasized its commitment to democratizing e-commerce by empowering local entrepreneurs and deepening access.
Amazon India’s Great Indian Festival also witnessed strong demand, especially for high-end electronics and appliances, supported by GST reductions on products like refrigerators and washing machines. Demand for premium products expanded into tier-2 and tier-3 cities.
Festive Sales in India to Surge 27%, Rebounding Consumer Sentiment Fuels Spending Growth
According to Datum Intelligence, festive sales are projected to grow 27% to approximately ₹1.2 trillion in 2025. Consumer sentiment is rising sharply, with rural India recording a 54.7% surge in non-essential spending and urban India’s sentiment turning positive for the first time in three years. These trends indicate a robust rebound in discretionary spending, fuelling vibrant festive shopping across the country.
Summary:
Meesho’s festive Mega Blockbuster Sale recorded 240 million visits and 29,000 orders per minute, with 74% of demand from tier-2 and tier-3 cities. Over 48,000 sellers doubled sales across fashion, beauty, and electronics. Flipkart’s Shopsy and Amazon India also saw sharp growth, driven by Millennials and Gen Z. Festive sales are projected to grow 27% to ₹1.2 trillion in 2025, fuelled by rising consumer sentiment in rural and urban India.